CREATIVE DIRECTION / CONCEPT DEVELOPMENT / CONTENT CREATION
Creating concepts, campaigns and content for the world’s biggest brands.
Based in Brooklyn. Available for hire.
Based in Brooklyn. Available for hire.
I AM WHAT I MAKE UP
2017 / Covergirl / Brand RelaunchThe biggest reboot in COVERGIRL history. An overhaul of everything from talent roster to logo, packaging and brand look and feel.
I Am What I Make Up spelt the end of the “Easy, Breezy, Beautiful” tagline and replaced it with a message championing every person’s power to wear makeup however, whenever and wherever they want—always for their own individual and authentic reasons.
The Pickup
Man’s World
Fire
