CREATIVE DIRECTION / CONCEPT DEVELOPMENT / CONTENT CREATION
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Auguste and Jacques on deck, 1960

THE PICCARDS

2016 / Hennessy V.S / Film


In 1931, Swiss physicist Auguste Piccard became the first man to reach the stratosphere. Three decades later, his son Jacques became the first to touch the ocean’s deepest point.

For Hennessy’s fourth Wild Rabbit film, we reimagined the two  achievements as a single upward journey, a metaphor for the transcendent nature of ambition and its power to bridge generations.





















Production included two full-scale sets for interior capsule shots, and a combination of 1:4 and 1:6 scale models for exterior action. 

Macro fluid photography by Chris Parks helped express the metaphysical.






Voiceover provided by long-time Hennessy ambassador Nas 





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Behind-the-scenes