creative direction


Phone by Google

2016 | Google Pixel | Launch Campaign


One of D5’s biggest campaigns to date, Phone by Google, relied upon an iconic visual device to tell a simple story. Google, the company famous for search and information were finally making a phone.

As the Google search bar morphed into the shape of the phone, it told people the world over that Google’s first phone, Pixel, had arrived.








Phone by Google








Freedom by You






Together by You


Google Play





OOH




Neon-light installations